Articles & Reports
Explore a featured selection of my articles. Click to jump to each section.
Research Articles
For careers/talent articles, please visit my Employee Coms page
B2B Articles - Small Business
Wish customers have the option to deliver their orders from the app to participating stores. I profiled the incredible stories of several entrepreneurs and the impact the program had on their business.
Outside of writing articles for the Wish Local blog, I was able to utilize my tech-savvy skills and migrated the entire blog from Wordpress to Hubspot without engineering support; learned DNS processes in order to instruct the SRE team; and, oversaw the creation of 7 multi-language variations.
B2C Articles - Ecommerce
For Wish's consumer blog, I helped drive traffic by focusing on trending topics and high ranking SEO keywords, resulting in 700k+ pageviews and 2.2M+ Google search impressions.
B2B Trend Reports Design & Curation
Throughout the year, Cosmetic Executive Women (CEW) published several beauty industry reports. I designed, reported, and edited many of these to help the company save costs.
CEW 2020 Product Demo Trends
For this report I worked on everything from identifying the trends, writing the copy, sourcing imagery and layout design.
SEPHORiA: Inside the Event Shaping Next-Generation Retail
For this report, I attended the event in-person, conducted interviews and took full responsibility for writing the content. I also developed the concept and executed the graphic design.
B2B Articles - Beauty
As one of two in-house writers at Cosmetic Executive Women (CEW), I was responsible for sourcing my own stories, building connections for industry scoops, and writing articles for a newsletter that was sent out to subscribers 5 days a week.
SUNY Optometry
SUNY Optometry Faculty & Students Volunteer at Special Olympics
During my time at SUNY Optometry, I played a key role in crafting press releases aimed at increasing awareness of the College's initiatives and accomplishments.
Patient Profile: Christopher Conley
As part of SUNY Optometry's annual report, it was a delightful experience to interview 9-year-old Christopher and his mother about their journey in order to raise awareness about the significance of comprehensive eye exams for children.
Research Articles - Beauty
I crafted SEO-focused articles for Treehugger, a leading environmental website, aimed at optimizing search visibility and engaging a broad audience. This involved conducting thorough research to ensure the accuracy and credibility of content and incorporating footnotes to provide transparency and enhance reader trust.
