Print, app & social media ads
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Wish in-app banner ads
Challenge: Wish's marketing team wanted to experiment with a wittier tone of voice for our in-app ads.
Solution: I paid careful attention to crafting compelling messaging that conveyed the value proposition of the collections concisely and persuasively. This involved distilling key selling points into catchy phrases and headlines that would resonate with users and compel them to take action. The result was a series of in-app ads that not only highlighted the unique features of our products but also captured the attention of users with a fresh and engaging tone.
In-store banner ads, direct mailers, and coupons
Wish soft-launched the Wish Local Referral Program to its global store network, and I was responsible for writing all of the materials to encourage engagement among shoppers in the physical stores. Stores were equipped with flyers, handout cards, and social media assets containing unique QR codes and links that brought users to Wish’s Deals Hub. To ensure the copy grabbed attention, I crafted it to be concise, easy to scan, and memorable. Additionally, I enhanced the call-to-action (CTA) text above the QR code to encourage prompt action. These unique materials allowed the company to track individual store referrals and understand buyer journeys. Early results:
- 800 stores have started referring shoppers to Wish
- 75% of referred users are new to Wish
House of Creus One-Pager
For House of Creus, a startup essential oil company, I developed an educational one-page resource to highlight product benefits and establish trust. This included all the copy and design work. Pioneering the conceptual framework, I integrated testimonials and visually engaging graphics to enhance comprehension and accessibility.
Wish After Dark
This section contains images of adult products, click here to skip immediately to the next section.
As the company's top initiative for Q3, Wish After Dark presented a massive challenge when it came to copy - showcase Wish’s playful personality without being offensive to a mass audience with varying comfort levels. I was fully responsible for writing the cheek-y copy used to bring the attention-grabbing visual innuendos to life throughout all marketing assets.
Gift Guide Campaign
Wish’s much anticipated holiday Gift Guide aimed to showcase the diverse and budget-friendly range of products available to shoppers. The designs sprang to life through a vibrant fusion of lively colors, bold typography, and imagery embodying various gifting personas. In crafting the copy, my focus was on resonating with the core reasons behind exploring a gift guide—capturing attention with unique discoveries and inspiring ideas for gifts. The assets appeared across major platforms including Spotify, Meta, and Google.
